‘If I’m given six hours to chop down a tree, I’ll spend four hours sharpening the axe.’ —Abraham Lincoln.

Here, substance and personality is valued. We focus on communication (not just legibility) and envision like one who sows first with the end in mind.

Pause And Effect specialises in branding as well as print design and typography. We also offer services of websites, digital, social media, content writing and all forms of advertising.

Our design understands you and your industry through research and ‘tilling of the ground’, and outworks it through original, innovative ideas. We look, listen, challenge and review to define the problem, so to find and conceptualise the solution.

This is sharpening axes.

This is effective creative for your business.

This is Pause And Effect.




‘Whether you think you can or whether you think you can’t, you are right.’ —Tom Ford.

James Saunders is the founder and owner of Pause And Effect Creative, Sydney.

Starting in the design field in 2006, James worked in a small marketing agency while pursuing design studies. Three years later, he graduated in first place in the Diploma of Graphic Design June 2009.

The aftermath brought an increase in clients that pioneered the business of Pause And Effect in May 2010. Creativity has since been outworked from large-scale corporate and educational industries, all the way through to the daydreamers founding their start up. Some projects include Charles Sturt University, Fresh Fodder, Walkers Brewing Co., The Little Marionette, Taste Orange and Bills Beans.

With 11 years of uninterrupted experience, from seemingly small beginnings in Orange NSW, James is found planted back in Sydney’s Inner West and CBD.